Google Ads and Facebook Ads

Google Ads

  • Have access to gmail account which will allow you to register for google Adwords.

  • Be willing to enter into a pay-per-click agreement (meaning) every time a customer clicks on your ad you will have to pay a fixed amount of money. Note: key words can vary in price based on the demand.

  • Write a description related to your ad. Remember your ad needs to have a call to action to engage your potential customer(s).

Advantages of Google Ads

  • Google ads often times will engage a wider audience if you visited other websites it is possible your content will pop up via hyper targeted ad system Google has implemented.

Disadvantages of Google Ads

  • Your ad is only relevant if customers choose to search for your specific product. If your customer isn’t looking for your product, then your ad won’t be relevant.

Facebook Ads

  • Have access to a Facebook account. Must have a Facebook business page set-up.

  • Any ad you post of Facebook, ideally you want to reach a mass audience. However, your post is mainly restricted to only those who “LIKED” your business page. You need to BOOST ads in order to reach a specific target market.

  • Content must relate to a service offering and be visually appealing.

Advantages of Facebook Ads

  • Facebook ads can target customers who are not looking for the product.

  • People spend more time on social media (Facebook) so it is likely those ads can reach your audience by accident.

Disadvantages of Facebook

  • Facebook is limited to Facebook users, so if your customers don’t have a Facebook account then it won’t reach them.