Have access to gmail account which will allow you to register for google Adwords.
Be willing to enter into a pay-per-click agreement (meaning) every time a customer clicks on your ad you will have to pay a fixed amount of money. Note: key words can vary in price based on the demand.
Write a description related to your ad. Remember your ad needs to have a call to action to engage your potential customer(s).
Advantages of Google Ads
Google ads often times will engage a wider audience if you visited other websites it is possible your content will pop up via hyper targeted ad system Google has implemented.
Disadvantages of Google Ads
Your ad is only relevant if customers choose to search for your specific product. If your customer isn’t looking for your product, then your ad won’t be relevant.
Have access to a Facebook account. Must have a Facebook business page set-up.
Any ad you post of Facebook, ideally you want to reach a mass audience. However, your post is mainly restricted to only those who “LIKED” your business page. You need to BOOST ads in order to reach a specific target market.
Content must relate to a service offering and be visually appealing.
Advantages of Facebook Ads
Facebook ads can target customers who are not looking for the product.
People spend more time on social media (Facebook) so it is likely those ads can reach your audience by accident.
Disadvantages of Facebook
Facebook is limited to Facebook users, so if your customers don’t have a Facebook account then it won’t reach them.